The Greetings Project is a sequence of postcards that tell a poem. The story is told as a person flips through each postcard. A big part of this project was the typography in each section, which was designed individually on each postcard. The overall message is positive and uplifting with the idea to inspire. As a personal piece, The Greetings Project was designed as a campaign that consisted of video, web and print.
Created as a music video for Now, Now/short film, Reactions in Time and Space seems like a graceful dance. Our process included developing the idea for the piece, creating and shooting the film, and releasing it on the web. Three headdresses symbolize three different emotions that are affected by a growing storm. Captured in slow motion, the film flows in an elegant nature. The actors respond in different ways as the wind blows them. The overall result is an emotionally driven piece that finds beauty in the changing state of things.
Download the Treatment Handbook that shows all of the in-depth design work that went into the film. We've also updated our Pinterest to include our references for this project. Have a look!
From Helado Negro's Asthmatic Kitty LP ‘Canta Lucheza’, ‘2º Dia’ is a music video we directed from concept to finish with production assistance from Hornet Inc. Overall, the piece encapsulates a floaty, subdued sentiment. The camera starts and ends painfully close to Roberto Lange (the artist) while slowly zooming throughout the film. The result is a soothing sense of connection with Roberto. When released, it was posted on various blogs including npr.org, and stereogum.com
“We chose to brand Santa Maria as a graceful and timeless design company,” says Josh.
Our own branding came about after years of going without. We created the brand around film festival’s laurel leaves and an illustrated boat to light-heartedly hint at what we do. Afterwards we created business cards, our own video tag, and a personalized stamp with the Santa Maria logo on it.
We teamed up with Leo Burnett to create a charming PSA for Ronald McDonald House Charities. The message states that things are better when they’re with the things they should be with – like a saltshaker with its pepper partner. Another necessary pairing is a family with their sick child undergoing medical treatment. RMHC is a non-profit organization that raises money so they can create housing for families to live close by, during a child’s stay in a hospital. We experimented with a handful of tactile mix-media styles to tell the story of RMHC’s 20 year history. The result was shown at RMHC’s annual gala. It also made it to Cannes as part of the festival’s Official Selection.
We created a logo and titles for a small independent film directed by Russ Lamoureux. The short story was focused around Peter which carried around a box of personal items. We used this simple box as a fun creative vehicle to brand the film. The graphics appear at the beginning and end of the film. The elements were also used to brand the film, on their website.
We were approached by Ad Council through DDB New York, to participate in a PSA campaign for teen suicide prevention. We felt strongly about the project both professionally and socially. At the start, Ad Council gave us a poem to work from. We developed the concept for the piece and produced it with the help from Hornet Inc. The piece now lives on a teen suicide prevention site along with many other films about the subject. To read more about the campaign visit reachout.com
In conjunction with Flux and Hornet, we helped create a unique concert event, Here Come the Waves: The Hazards of Love Visualized, for The Decemberists album, The Hazards of Love. We worked on one of four sections while loose theme of the seasons was agreed on as a jumping off point for each of the four. During the concert, the band played the entire album continuously as the visuals for each section were projected. The piece was used behind the band as a permanent asset in their ‘The Hazards of Love’ traveling show.
We worked with Organic to produce a part of a print/video campaign for Intel. We created poster, in-store display, and web video elements.
Shut in bloggers everywhere face the problems of Blog Smog…don’t let it happen to you! A greenish, ghoulish Blogger stars in Dentyne’s mini-website. Working with McCann, we helped develop a gritty, lo-fi direction for Blog Smog web advertising. The campaign involved a minute long video piece as well as web banners done in the style. McCann also got custom t-shirts printed with our graphics on them. The video portion was also accepted into the Annecy animation festival’s Official Selection.
Along with branding, we also specialize in logo animation. Here is a collection of endtags we put together.